The logo design industry and the art of visually representing a company’s mission, beliefs,
and identity are ever-changing. Some logos, though, aren’t just about what they appear to be;
they have hidden meanings. Symbols with secret meanings pique interest and leave a long-
lasting impression by connecting with the viewer on a deeper level. Discover the intriguing
world of logos with hidden meanings as we examine some well-known examples and learn
how to apply these ideas to your logo design in this in-depth essay.
The Power of Hidden Meanings
Logos with secret meanings have an allure all their own. They become more than just a
picture; they become works of art that captivate viewers with a tale about the product or
service they represent. These logos contain subtle symbolism that helps the brand
emotionally connect with its target audience. Logos with hidden meanings leave a long-
lasting imprint on consumers, leading to higher brand awareness, loyalty, and word-of-mouth
advertising. Let’s investigate the hidden implications of several well-known logos.
FedEx: The Arrow of Progress
The FedEx logo is one of the most well-known instances of a design with a secret meaning.
At first glance, the logo appears to be a purple “Fed” and an orange “Ex” in a simple font.
The negative space between the letters “E” and “x” produces a brilliant arrow going to the
right, though, if you look closely. This covert arrow represents development, velocity, and
efficiency, crucial to FedEx’s delivery service.
Amazon: From A to Z
The Amazon logo is yet another excellent instance of clever code. The logo may look like a
simple company name representation, but it has some hidden meanings. As the arrow travels
from the word “A” to the letter “Z,” it forms a happy face beautifully integrated into the
design. Amazon’s dedication to providing convenience for their consumers and a wide range
of products is symbolized by the arrow, which points from A to Z.
Baskin-Robbins: 31 Flavors
The “31” is cleverly incorporated into the world-famous ice cream parlor Baskin-Robbins
emblem. This seemingly arbitrary number represents the 31 unique tastes they provide,
emphasizing the breadth and depth of their offerings. Subtly conveying to ice cream
connoisseurs the promise of variety and flavorful experiences, the brand’s integration of “31”
is a nice touch.
Tour de France: The Cyclist
Ingeniously, the Tour de France emblem conceals a rider within the letter “R” This secret
signifies the event’s emphasis on cycling and is recognized instantly by sports fans
worldwide. This little twist strengthens the logo’s overall message and makes the event’s main
objective stand out in attendees’ minds.
Toblerone: The Hidden Bear
The iconic mountain motif of the Toblerone emblem conceals a tasty surprise. If you look
closely enough, the bear is hidden in the mountain’s silhouette. The city of Bern, Switzerland,
the birthplace of the Toblerone candy, is honored with this subtly included bear. Bern’s bear
logo represents the brand’s desired strength, dependability, and quality qualities.
Unlocking Hidden Meanings in Logo Design
Understanding the brand’s identity, message, and logo shape is essential when designing a
logo with hidden significance. The potential of your logo’s hidden meanings can be unlocked
by following these guidelines.
Know Your Brand Inside Out
You should know your brand’s beliefs, mission, and target audience inside and out before
trying to conceal any meaning in your logo. Your brand’s underlying purpose should reflect
its core and strike an emotional chord with your target audience.
Keep It Simple and Clever
Subtlety and ingenuity are essential for an excellent hidden message. The magic happens
when someone discovers the secret; try not to give it away too quickly. Maintain a simple,
uncomplicated layout that invites closer investigation to uncover its meaning.
Incorporate Relevant Symbols
Your logo’s hidden meaning should complement your business’s overall tone and character. It
could symbolize your company’s primary offering or service that sets you apart from the
competitors. Your brand’s symbolism should strengthen your company’s story and market
As you delve into the logo’s hidden meanings, get the opinion of people you trust, such as
coworkers, friends, or professional designers. Their ideas can assist you in better
understanding your audience’s perspective and developing your hidden meaning.
More Examples of Logos with Hidden Meanings
Let’s look at some more of the world’s most recognizable logos and their secret meanings.
Apple: The Bite of Knowledge
The origins of the Apple brand are reflected in the logo’s secret meaning. The bite taken out
of the apple, as explained by the logo’s designer, Rob Janoff, represents both knowledge and
the biblical account of Adam and Eve. This secret meaning is in keeping with Apple’s
overarching goal to educate and inspire its customers through technological innovation.
Pinterest: The Pinned Letter “P”
Looking closely at the Pinterest logo, you may see the hidden letter “P” in the design. The
pinlike shape of the letter “P” alludes to the platform’s primary function of bookmarking and
organizing content in the form of “pins.” This secret letter serves to emphasize the company’s
identity and mission.
Formula 1: The Hidden “1”
The Formula 1 logo features a concealed “1” in the negative space between the black and red
lines, representing speed and dynamics. The significance of the emblem is elevated by the “1”
hidden within it, meaning the sport’s position as the pinnacle of motorsport.
Logos that include hidden meanings are a creative method to give your company a higher
profile and get your target audience thinking. The use of hidden symbolism in a logo design
helps to establish a company’s identity in the minds of consumers.