The story of the Bugatti symbol and logo evolution.
Are you current on the history of the Bugatti logo? While the Bugatti logo is instantly
recognizable around the globe, only some are aware of its origin.
Despite being relatively simple compared to other major emblems (such as the Alpha Romeo
logo), Bugatti’s iconic symbol stands up exceptionally well.
Even though the company was founded more than a century ago, it still uses the logo
designed by Ettore Bugatti, its founder.
Today, we will take you on a journey through the history and heritage of the Bugatti symbol
and how it continues to be such an important part of the history of logo design.
Bugatti history: The Bugatti logo today
Only a handful of automakers can claim to have used the same logo since the brand’s
inception. Bugatti’s brand image has remained consistent despite ownership changes from
Hispano-Suiza in 1963 to Volkswagen in 1998.
The Bugatti logo is a simple, three-color oval with a red oval inside a silver border (Bugatti History). The silver
frame features sixty red stars of uniform size. Within the center of the crimson oval, the word
“Bugatti” is carved in black and white 3D-style letters with a textured surface.
Ettore Bugatti’s EB trademark appears atop the Bugatti emblem, as he was the company’s
Notably, this is the only Bugatti logo used since the company’s founding in 1909. Ettore’s
father, Carlo, a renowned artist and jewelry designer at the time of the brand’s debut,
reportedly created the design.
This icon, which appears to be studded with several precious jewels, clearly indicates its
Bugatti: Brand overview
The history of the Bugatti logo began in 1909 when an Italian-born automobile designer
founded his new company in a formerly German but now French commune. Bugatti logos
gained a reputation almost immediately for their incredible design and racing prowess.
Unfortunately, when Bugatti died in 1947, his son had perished in 1939, leaving the company
without an heir. Only after another entrepreneur revived it in the 1990s did the brand’s
production cease for several decades. Today, Bugatti is a luxury performance vehicle
manufacturer renowned for manufacturing limited-run and unique models.
Even though the Bugatti family is no longer involved with the company, the consistent
Bugatti logo that Carlo Bugatti created in 1909 maintains the connection.
Bugatti logo evolution: Bugatti’s logo over the years
Since the Bugatti logo has remained unchanged since its inception, we cannot list the yearly
modifications made by the brand as we would with other symbols.
The Bugatti emblem has remained a symbol of the company’s heritage and history, enabling
the Bugatti family to maintain a strong connection to the company decades after its demise.
When the Bugatti logo was first created, it seemed a natural fit for a car designed by the son
of a jeweler. The selection of opulent hues such as silver and crimson naturally exudes
luxury, while the oval’s studded border resembles silver rubies.
The most important elements of the Bugatti logo as we know it today are:
The 60 red dots
Numerous theories exist regarding the significance of these red dots in the Bugatti logo, but
many believe they represent safety wires, which appeared in lace patterns on early Bugatti
Others assert that the dots are gems, representing Ettore’s admiration for his vehicles, which
he viewed as “fine jewels.”
The EB Emblem
The stylized EB emblem atop the Bugatti wordmark represents Ettore Bugatti, the company’s
founder. The reversed E and the B create a strikingly unique new shape.
Using red as the predominant color for the Bugatti brand was deliberate. According to
numerous branding experts who have worked in the company’s marketing department over
the years, red represents passion and strength.
Bugatti logo meaning: The Bugatti emblem
Since there is no surviving member of the Bugatti family, it is difficult to determine the
precise significance of the Bugatti logo. To accomplish this, we need to find a method to
communicate with Carlo Bugatti and discover what he envisioned when he first made his
mark on Bugatti’s history.
Although Bugatti did not begin as a manufacturer of luxury, one-of-a-kind automobiles,
Ettore has always had an affinity for designing incredible sports cars. When the brand
debuted on the market, it did so with high-performance vehicles, not ordinary automobiles
that anyone could drive.
This may be why Carlo Bugatti chose such a refined look for the Bugatti logo.
Today’s logo seems like a beacon of luxury in rich shades of crimson and silver. From a
distance, the dots surrounding the Bugatti’s red oval could appear to be gems, emphasizing
the opulent luxury of the vehicle.
Regardless of what Carlo had in mind when he designed the first logo, he successfully
created a timeless image that can endure alongside the Bugatti brand for generations.
The Bugatti emblem is nearly as captivating as the complete logo. The Emblem consists of a
serif B and E affixed back-to-back on top of the Bugatti wordmark. This mirrored letter
design is an elegant and engaging way to incorporate Ettore Bugatti’s name into the logo for
Bugatti logo colors
Most individuals will find the central oval’s brilliant crimson to be the most arresting color of
the Bugatti. In addition, the white of the font and the silver circle surround the symbol, which
frames the internal logo.
In marketing campaigns, the Bugatti wordmark is written almost exclusively in white, with
thick black shading applied to the letter components to convey a sense of texture and depth.
The white wordmark was great because it conveyed sophistication, purity, and modernity.
The crimson in the Bugatti logo represents enthusiasm and strength, whereas the silver is
imaginative and futuristic.
Bugatti logo font
Like most corporations, the Bugatti logo font is unique to the automobile manufacturer.
According to specialists, the Bugatti wordmark is composed of the sans-serif font Ff-Zwo,
which has a 3D effect.
The EB used to create the logo is a serif font with hefty feet on the mirrored “E” at the start of
The Bugatti logo today
Today, the Bugatti logo represents heritage and tradition in automobile manufacturing.
Despite being exquisitely refined and rich in history, the Bugatti logo is sleek, streamlined,
and simple to recognize.
Although not as intricate as some other prestige logos, the Bugatti logo remains one of the
most recognizable in the world.