In the present scenario, where communication is the foremost tool for the successful flourishing of any business, brands leave no stone unturned to generate traffic for themselves. Here the logo becomes a dominant aspect.
Designers have used massive trends of art in order to come up with fresh and impressive designs. One such trend is the use of negative space in the logo.
The space or area around and between the object is called as the negative space.On contrary, the object is known as the positive space.
Negative space or the white space is often misunderstood by the absence of space.It defines the subject of consideration while the space that explains positive space is the negative space.
The importance of logo for any brand is a well-known fact. In designing a logo, managing space becomes the foremost part. Negative space is the way of balancing spaces in the design to create an eye-catching effect.
In simple terms, negative space logo designs basically means including dual elements or imagination. It is an effective way to convey multiple meanings through your logo.
Logo designs incorporating negative space are usually simple. Nevertheless, this trend requires a lot of creativity and imagination. An appropriate balance between the spaces is sufficient to enhance the representation of your logo in order to compel the viewer to spend time admiring at your design.
An appropriate balance between the spaces is sufficient to enhance the representation of your logo in order to compel the viewer to spend time admiring at your design. Top brands and associations like WWF use the trend of negative space in their logo.
While designing logos, logo designers are often advised to maintain simplicity in their designs. The convention of negative space works to meet this goal of the designers.
The negative space logo designs emerges as a positive impact on the audience. It encompasses creativity and innovation and involves a hidden message in the design.
However, negative space is not limited to only graphic designing or logo designing. It is vitally used in most forms of art like painting.