An identity is a reflection of the purpose of the brand. It is basically designed to tell the world about your business and what it deals in.
Sports has been an industry which has received a lot of exposure worldwide. This gives the industry the need of an appropriate logo to present to the people.
Sports logo designs have to be an indication of courage, team spirit, and motivation. Sports is all about passion, bravery, determination and dedication to do a particular task.
The sports logo designs are sometimes designed keeping in mind the sport for which the logo has to be designed.
For example soccer, tennis bat and ball, bow and arrow, shooting gun etc. It becomes clear for the viewers in which the sport the organization deals in.
Symbols of victory like swords, shields in the logo can be a motivating sign for the players to play better.
In order to associate well with the sport, corresponding colors are used.
Football is generally related with green and brown in order to mirror the grass and the tint of the sport. To represent baseball, use red, white and brown.
Black is used mostly as the font color for the sports brands as it conveys power and control. It is a bearer of strong spirit and discipline to highlight the sportsmanship of any player.
Sports cannot be without movement. Emphasize on the motion, direction and speed which are the key elements for any sports.
Lines and images are generally used to indicate the speed involved in it. This becomes a crucial part for the designers while designing the logos for sports.
Include strong and bold fonts. Thin fonts depict elegance and are not preferred for this industry.
Fonts like F Sports Night, Bean town, Staubach can be used for the sports logo design in order to show the passion and power involved in the sports logo designs.