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Entries by Ritu jain

How To Startup Your Brand

The Business Dictionary describes branding as the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. This process is something that ever single startup needs from day one. What’s more, while there is an overload on how to set up […]

7 Top Logo Designs and their Hidden Meaning

Do you know that the attention span of an average human being is 8 seconds? That is even smaller than that of a Goldfish….. A Goldfish has an attention span of 9 seconds. As per scientific data, the attention span for average human beings has dropped drastically from 12 seconds in 2000 to 8 seconds. […]

What is Brand Identity – A case study

“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” By Elon Musk. Brand identity is what and how the business wants consumers to perceive them. What do the consumers […]

7 Top Logo Design Mistakes

“Creativity is allowing yourself to make mistakes – Design is knowing which ones to keep.” By Scott Adams (Creator of the Dilbert comic strip) Are you a Logo Designer? Are you looking for a Logo Design for your company or yourself? It is always good to retrospect – but greater to learn before you make […]

Famous Graphic Designers you should know about

Out to study Graphic Designing to start a career as a designer? Looking for inspiration to design your logo?  Here are the designers who you should definitely know about. The designers who are mavericks –  deep thinkers – who changed how we see graphic design in today’s world. The designers who made a difference are […]

World’s Top 10 Logos and their Personalities

“There are three responses to a piece of design – yes, no and WOW! Wow is the one to aim for” said Milton Glaser, world-renowned graphic designer who designed logos like I love NY, Brooklyn Brewery, and Bob Dylan poster. Logos are designed so that they are memorable for centuries to come. Much has been […]

What does Logo Color reveal about a company?

“COLOR does not add a pleasant quality to design – it reinforces it.” Said Pierre Bonnard who was a painter and printmaker. His quote throws light on the truth that one should not completely rely on COLOR to make the design look pretty rather use COLOR to complement the design. Try this simple experiment … […]

What is the purpose of a Company’s Logo?

Elena Wheeler once said – “Design is intelligence made visible” A logo is your company’s identity and should not just be limited by any language alone. A logo should be attention grabbing leaving an everlasting impression in the customer’s minds. What is a LOGO? Always remember – “Your Logo is NOT your Brand”. Since I […]